Research

2022-2023 Academic Year Professional Research Topics

Title

Students

Advisor

Research on factors of marketing for a vegan restaurant and consumption intention

Fan, Gang-Xuan
CHEN, YU CHEN
HSIEH, HSIN JU
LU, CHIH LING
HSIEH, HSIN YING
JIAN, XIAO JING
KUO, TING HUNG
CHIN, KA LAP

CHOU, SHENG-FANG

A research of consumers’ intention of using mobile application by applying extended unified theory of acceptance and use of technology (UTAUT2) combined with innovation resistance

Fan, Gang-Xuan
CHEN, CHIA-YU
CHEN, CHI-SHENG
HUANG, CHI-SHIANG
SUNG, RUO-CI
HSU, HSUAN-TING
DONG,JING-PEI
WEI, QI XIONG

SU, CHING-SHU

Taiwan’s Attitude and Behavior Towards Food Waste Knowledge

Fan, Gang-Xuan
OU, HUI YU
CHEN, XIN NI
LIN, TZU CHIEH
Chan, Ching Wen
LAN,CHUN-YEN
DONG,JING-PEI
KUO, MING HAN

KAO, FUH-JUIN

The Impact of Environmental Awareness, Animal Welfare, Product Knowledge, and Health Awareness on Purchase Intention of Plant-Based Meat

Fan, Gang-Xuan
KAO, CHIEN RONG
CHIEN, JO LING
WANG, CHEN CHUN
KE, ZONG JIE
TSAI, PEI CHUAN
WEE, ZHEN XIAN
LAU CHIN XIN
TAN, HOR SHENG

SUNG,YUNG-KUN

Exploring the consumption preference, lifestyle, and attachment on consumption intentions: a case study of pet hotel

Fan, Gang-Xuan
POR, JUN JIE
CHENG, RICKY NGO-ZON
WONG, HOW THAI
ONG, CHIN HO
TEH, YIE CHERH
TANG, AI HUI
LU, JUN YOU
CHEAH, WEN SHAN

CHANG, YA-YUAN

Research on the Experience of Introducing Service Robots in the Catering Industry

Fan, Gang-Xuan
KWAN, XING HEE
Hanny Merysia
Mah Jing Chun
Choh Cai En
Anastasya Claudia Santoso
Wong Jia Xuan
LU, JUN YOU
Pong Kai Yang

CHEN,KUO-WEI

Applying The VAB Theory In The Relationships Of Reward Timing, Experience Value, Customer Satisfaction, And Purchase Intention – A Case Study Of The Kura Sushi Gachapon Game

Fan, Gang-Xuan
Zhan Qing Ya
Chen Yuan Yuan
Chen Pin Yu
Lo Fei Pi
Huang Yu Chuan
Chen Chun Boon
Zhu Lui Wei

CHEN,CHI-TING

The impacts of customer entitlement on proactive customer service performance

Fan, Gang-Xuan
Choh Zheng Lyn
Tea Cher Heng

HU, HSIN-HU

Will green marketing indirectly affect consumers’ willingness to stay in environmentally friendly hotels through green attitudes

Fan, Gang-Xuan
Low Wee Chuan

CHEN,KUO-WEI

Modern Night Market Planning and Development—Integrating Technology, Hygiene, and Marketing

Fan, Gang-Xuan
CHAO TE YU
Lee,Feng Jiang
HUANG ZIH-JYUN
YAN JUN-AN
Wu Yu-Chieh
KANG LING I
CHANG CHI
LU YU JUNG
CHANG CHI
SU YU CHIEH
FANG WEN YAN

CHOU, SHENG-FANG

The Master of Fusion: Creative Cuisine Restaurant with Indigenous Flavors

Fan, Gang-Xuan
YU CHING YI
ZI YUN WANG
LIN SHIH RONG
MA CHIAOYUN
LIN SIAO JYUN
Wang Zi Xin
LI YUEN CHING
Li Chi Kong
LEE HAU YI

CHANG YA-YUAN

Sunshine café

Fan, Gang-Xuan
HSIAO MIN HAN
LI CHENG EN
CHOI TSZ KIN
AU YEUNG CHUN HIN
LTsai cheng you
Liao Ke Yu
WU CHEN HONG
Sit Kwan Po

SUNG,YUNG-KUN

The New SDGs Paradigm_Pingtung Coconut Whole Food Cuisine

Fan, Gang-Xuan
KOO YE PIN
LESMIN KONG JIA HUI
SEOW JIA YI
SABRINA BONG SHI JIE
Lee Kim Seng
YAP JUN
YONG JING HUANG
KEVIN HUANG

KAO, FUH-JUIN

Innovative Research on Black Sugar Cake Infused with Traditional Chinese Medicinal Herbse

Fan, Gang-Xuan
Wong Uen Sum
Lee Tsai Ling
Chan Hao Cheng
Cheng Pui Lam
Hsieh Ding Si
Chin TingYu
TAY PING HUI
Pan Huei Sin

CHEN,KUO-WEI

Hong Kong Street Food – Cold Noodle

Fan, Gang-Xuan
Ho Yuen Yee
Yu Tsz Ying Cindy
Lai Ka Ying
Choi Man Yee
CHANG KIAN YUNG

CHEN,CHI-TING

Protein Shake “DAILY NEEDS”

Fan, Gang-Xuan
CHANG YA WEI
SAW LAY CHIAN
CHEN, HUI-CHI
KATH LEEN
NATALIA TANACA
LIM JIA YING
ALGER LIM LEE PING
GREVIANY TANDOKO
NIKITA

SU, CHING-SHU

 

2021-2022 Academic Year Professional Research Topics

 

Title

Students

Advisor

Irresponsible hospitality and Tourism behavior: A Case Study of Penghu

GAO,DA-ZHOU

DENG,WEI-TONG

CAI,ZHAO-XIANG

QIU,HAN-LIN

SUNG,YUNG-KUN

The Impact of Instagram Marketing on Community Identification and Purchase Intention Based on Technology Acceptance Model – A Case Study of Baking Products

SHEN,JIA-YIN

PAN,YAN-TING

CHEN,CHI-TING

Exploring the Impact of Artificial Intelligence Innovation on Consumer Experience and Corporate Brand Advocacy: A Case Study of Restaurants

FAN,ZHEN-QIN-YANG,WEN-HUI

LIN,FANG-ZHU

LI,YU-YING

CHEN,KUO-WEI

A study of the impact of electronic word-of-mouth on generation i consumers’ motivations and constraints of B & B

TIAN SUO,ZHUN-NAI-JIE

YU,RUI-JING

XIAO,XIN-QI

TANG,MIN-JIA

ZHANG,JIE-NA

SU, CHING-SHU

Research on the Development of Plant-Based Milk Products – Using Jelly as an Example

LIU,ZHAO-XUAN

ZENG,QI-KAI

XIE,CHENG-XUAN

KAO, FUH-JUIN

Learning from Michelin Restaurants: Key Service Factors of Memorable on Michelin Restaurants

ZHANG,JIA-LI

XU,ZI-TING

XIE,PEI-WEN

ZHANG,JIE-RU

CHANG, YA-YUAN

The Impact of Customer Complaints on Defensive Behavior and Proactive Service Performance of Frontline Employees in the Foodservice Industry

YOU,WEN-HAN

FU,YUN-TING

HONG,YU-RU

HU, HSIN-HUI

A Study of Key Factors Employment of Disability Employees in Chain Restaurants

WU,YONG-YI

LIU,ZHI-YAN

SANG,XIAN-HUI

JIANG,YAN-NI

CHOU, SHENG-FANG

Plant-Based Meats

WANG,JIA-QING

ZHANG,YI-YAO

HUANG,WEI-KANG

FAN,JIANG-QING

JU ZHI JIAN,TONG-HUA

XIE,JIA-WEN

XIE,YONG-JIAN

ZHUANG,SONG-ZHE

HUANG,YI-SHENG

YANG,JIA-ZE

KAO, FUH-JUIN

Business Plan for the Fun Coffee House

WANG,YOU-HONG

LIN,ZI-YU

LIU,JIA-XIN

DING,JIA-CHENG

ZHANG,JING-WEN

CHEN,YUN-XUAN

LIU,YOU-CHEN

SHEN,YA-TING

LIANG,EN-JIE

CHEN,CHI-TING

A Study of Catering Operators’ Intention to Participate in the Operation Mode of Malaysian Kopitiam: Application of Coopetition Theory

CHEN,JIN-HONG

HE,JUN-WEI

WU,SHU-PING

LI,YU-QUN

HUANG,HUI

LI,XIN-YI

XU,WEN-AN

ZHONG,HAN-BIN

ZHU,YUN-YUAN

XIE,MING-XUAN

LI,JIA-YI

SU, CHING-SHU

HK BRUNCH+WINE

LIU,TING-WEI

HUANG,JING-WEN

MA,JUN-SHENG

LI,QI-HENG

LIAO,YU-XUAN

LI,HUA-BIN

LIN,SHAO-XUAN

LI,EN-TING

YAN,QI-XUAN

GUAN,PEI-WEN

SUNG,YUNG-KUN

Lekor Fish Cake – Business Plan for a Malaysian Specialty Fried Snack Shop

SU,EN-QI

LIU,MEI-JUN

LIN,WEN-XIAN

FU,MING-HUI

ZHOU,JIAN-CANG

ZHANG,WEN-LI

DAI,MING-XIN

XU,WAN-SHI

YE,JIA-QI

CHEN,KUO-WEI

Women’s Mediterranean Style Healthy Meal Box Design

LI,JIA-CHUN

ZHENG,WEI-NING

HE,LI-YAN

ZENG,LI-WEN

PAN,XING-YU

CHEN,XIN-JIE

WANG,ZI-PING

CHEN,HUI-YI

CHOU, SHENG-FANG

Omakase-Same root restaurant

CHEN,WEN-QI

QIU,YU-QIANG

ZHANG,ZHI-LING

ZHUANG,WEI-ZHEN

GONG,ZI-PEI

ZHOU,JING

SHU,CAI-WEN

HUANG,YU-FANG

LIN,YU-SI

CHANG, YA-YUAN

Marketing Strategy for Essential Oils

LU,XIN-YIN

GU,HUI-XUAN

GAO,YI-LING

CHEN,PIN-XUAN

ZHANG,ZHI-JIE

WANG,WEI-XIAN

XIE,HAO-YU

LI,WEI-QING

LI,YI-CHENG

FANG,JIA-JUN

HU, HSIN-HUI

 

2020-2021 Academic Year Professional Research Topics

Title

Students

Advisor

A study on the influence of service experience on customer satisfaction and loyalty in different dining stages of the buffet restaurant.

Fan, Gang-Xuan
Chen, Wei-Jie
Cai, Yu-Ying
Li, Yi-Ling
Liu, Pin-Zhen
Lin, Shi-Han

Chang, Ya-Yuan

Exploring the Development and Acceptance Factors of Edible Insect Baking Products

Wang, Shan-Ying
Ou, Jia-Xin
Xu, Xuan-Yu
Xiao, Ling-Fang
Yu, Pei-Ling
Liang, Yu-Qian

Kao, Fuh-Juin
Lu, Wen-Qi

IThe Research of Decent Work and Workplace Dignity on Work Engagement and Work Performance in Catering Industry

Chen, Yi-Zhen
Li, Jia-Ling
Liu, Xin-Yi
Huang, Chun-Ying
Xu, Xiang-Yun
Li, Lin

Su, Ching-Shu

A Study on the Influence of Green Practices of Catering Industry on Consumers’ Food Safety Awareness, Green Consumption Attitudes and Behavioral Intentions- An Example of the faculty and staff of Ming Chuan University

Zhao, Yi-Lin
Hong, Zi-Qing
Liang, Jing-Yi
Li, Ming-Xuan
Liang, Ying-Xin
Su, Qian-Er

Chen,Kuo Wei

Exploring Purchase Intention of the Future of Meat based on the Innovation Diffusion and Perceived Value

Wu, Meng-Qi
Zeng, Jia-Fen
Hong, Jia-Xin
Du, Ting-Han
Chen, Pin-Rong
Huang, Hao-Qian

Hu, Hsin-Hui

A Study of the Relationships Among Consumers’ Experiential Value, Dining Satisfaction and Behavioral Intention in Michelin Star Restaurants

Zhou, Rong-Xuan
Fan, Wen-Xin
Lin, Ju-Rong
Chen, Yuan-Sheng
Jiang, Wan-Rong
Ma, Guan-Jie

Su, Ching-Shu

The Effect of Co-Creation on Eatertainment Consumer Behavioral Intention

Lu, Fang-Ling
Zhang, Ya-Chun
Liao, Ya-Han
Yang, Ren-Ting
Cai, Yi-Ting
Yu, Zong-Xi

Hu, Hsin-Hui

Have You Building Muscle and Losing Body Fat? The Impact of College Students’ on Personality Trait,Involvement of Workout, Dietary Behavior

Wu, Jia-Ling
Cai, Zong-Min
Lin, Ting-Yu
Yang, Zhi-Ying
Li, Zhong-Xian
Xue, Zheng-Lei

Chen, Chi-Ting

A research of accommodation experience, customer satisfaction and positive eWOM intention in epidemic prevention hotels during the period of Coronavirus Disease 2019 (COVID-19)

Wang, Wei-Ting
Jiang, Xin-Jie
You, Yu-Pei
Zeng, Si-Jia
Lin, Si-Xian

Su, Ching-Shu

“Please take confidence in our government. Research on the relationship among trust in government , attention in food safety issues, and personal hedging behavior of Taiwanese people.”

Fang, Hui-Tong
Wei, Shi-Ying
Xiao, Yi-Ling
Ye, Pei-Lin
Liao, Ying-Tong

Kao, Fuh-Juin

Development and Promotion of Food Insect Products

Li, Min-Wei
Shi, Jing-Zhi
Ke, Cheng-Xu
Zhang, Zi-Yan
Wu, Pei-Ling

Hu, Hsin-Hui
Lu, Wen-Qi

The Application of Kano Modeling in Improving the Service Quality of the Restaurant

Pan, Sheng-Hui
Xu, Zheng-Han
Yang, Xiao-Ling
Qiu, Rui-Jie
Chen, Xin-Wang
Yao, Chen-Yu

Chou, Seng-Fang

“A Comparative Study of the Personality Traits and Entrepreneurship Motivation of Taipei City and Macau Catering Micro-entrepreneurs on the Influencing Factors of Entrepreneurial Performance”

Lai, Guan-Yu
Gong, Guo-Heng
Lin, Chang-Tai
Luo, Zi-Jie
Li, Bin-Quan

Chou, Seng-Fang

The Influence of Fruit Types and Yeast Cultivation Methods on the Acceptance of Natural Fruit Yeast in Bread

Chen, Zhi-Shan
Ye, Zhu-Yun
Huang, Bo-Sheng
Li, Yan-Hui

Kao, Fuh-Juin

Development of Wine Involvement Experience Scale for Taiwanese Consumers

Jian, Wan-Ji
Luo, Yu-Xuan
Chen, Yi-Wei
Ye, Ji-Shao

Sung, Yung-Kun

Malaysia Fast Food-Malaysian Snack Bar Entrepreneurship Business plan

Cai, You-Yan
Han, Ke-Xuan
Chen, Zhong-Zhi
Chen, Jun-Ru
Sun, Wen-Jie
Dai, Jia-Pei

Chou, Seng-Fang

The development and behavioral intention of cactus materials in baked products:the application of innovative baking technology

Zhuang, Pei-Yin
Wang, Ying-rong
Lin, Rui-Ping
Li, Qian-Jian
Tu, Jia-En
Ye, Yong-Hao

Chang Ya-Yuan

“The Impact of Cross-Brand Alliance on the Brand Image, Brand Value,Brand Loyalty and Consumer Purchase Intention in the Beverage Industry”

Qiu, Jia-Yi
Wu, Jia-Xin
Ye, Hui-xin
Fang, Yang-Kai
Zeng, Mei-Xian
Yang, Xuan-Ni

Chen, Chi-Ting

The consumers’ risk perceptions to the owners’ crisis management: The case study to explore independent restaurants’ strategies to cope with COVID-19

Zhuang, Zhi-Ming
Xu, Wei-Xin
Zhang, Jia-Yi
Huang, Xuan-ting
Cai, Pei-Xin
Wang, Min-Dong

Sung, Yung-Kun

 

2019-2020 Academic Year Professional Research Topics

Title

Students

Advisor

Analysis of The Value of Consumers’ Use of Food Delivery Platforms by Means-End Chains

Liao, Pei-Ju
Lin, Hsin-Wei
Yeo, Ziyi
Hsu, Xin-Yun
Ciou, Ting-Yu
Gew, Sinn-Nee

Chen, Po-Tsang

The study of impact protective measures of hotel industry in response to the Covid-19:in comparison Hong Kong,Macau,and Taiwan

Cheang, Ka-Lam
Suen, Pui-Wun
Mak, Hoi-Kiu
Chung, Hiu-Man
Zheng, Li-Li
Fong, Weng-Si

Chen, Chi-Ting

Impact of Corporate Social Responsibility on Brand Image, Brand Attitude and Perceived Value : A Study of a Cometrue Coffee.

Chen, Guan-Chi
Gao, Sheng-Fei
Lin, Jia-Ming
Wei, Ze-Sian
Chang, Piao-Yang
Kao, Yu-Chi

Chen, Chi-Ting

The influence of catering service technology innovation on experiential value,brand relationship quality,brand advocate-using hotel industry as a sample

Vu, Thi Ha
Chang, Yun-Hsuan
Batzorig Uyanga
Huang, Ying-Wen

Hu, Hsin-Hui

Using the Theory of Planned Behavior to Explore the Current Situation of College Students Drinking Energy Drinks

Yeung Chi Kin Wemmick
Chang, Shih-Wei
Peng, Yun-Ya
Lee, Chia-Chi
Chiu, Yu-Ting
Chen, An-Pei

Sung, Yung-Kun

Important Performance Analysis to Explore the Influencing Factors of Family Friendly Hotel Customer Perception-A Comparative Study of Industry and Consumer

Jhang, Yu-Ling
Huang, Mei-Lin
Liu, Yu-Tzu
Lee, Chia-Yu
Shih, Kuan-Chen

Su, Jing-Shu

Research on the Construction of the Successful Model of Micro-entrepreneurship-Taking the Baking Industry as an Example .

Wang, Wen-Ting
Chen, Wen-Chieh
Wu, Pei-Cih
Chang, Ya-Ting
Wang, Yi-Wen

Chen, Chi-Ting

Research on the impact of Catering Technology Application on Sustainable Services

LIAO, YI-RONG
CHEN, PIN-TING
CHEN, TING-JU
CHEN, LU-AN
HSU, CHING-HAO
FAN,YU-YANG

Chou, Sheng-Fang

Analysis of the impact of green marketing on brand extension based on consumer perspective

Robbie Free Man
Lai, Yuh-An
Wu, Jia-Ying
Lin, Yi-Tong
Lee, You-Zhen
Fan, Kuei-Ming

Chou,Sheng-Fang

Knowledge, Attitude and Practice of Food Safety among College Students in North of Taiwan-Taking Ming Chuan University as an example.

Tsai, Cheng-Yen
Pai, chia-chia
Lin, Jia-Yu
Lai, Yi-Hsuan
Lau, Fai-Wing
Luo, Kuang-Yu

Kao, Fuh-Juin

The Impact of Social Networking Sites and Electronic word-of mouth on Consumers’ Behavior Intention of Mobile Food Truck(Action dining car)

Liao ,Nai-Chi
Wang,Hsiu-Ping
Huang,Yu-Fang
Lo,Min-Wei
Hsieh,Shun-Yu
Zhang,Wei-Ling

Su, Ching-Shu

The Effect of Food Delivery Platform Service Quality on Interaction Quality and Behavioral Intention

Zhang, Jia-Ling
Lo, Tzu-Fang
Chi, Chia-Wen
Huang, Hsuan
Wu, Ping-Chun
Hu, Jia-Chien

Chen, Po-Tsang

Benefits of Protein Bars Toward Human Body and female college students Consumer’s Acceptance

Lee Ya Pin
Tan Sui Teen
Liu Kwan Lam
Diana Nikki Valentine
Paula Nathania Chandra

Chou, Seng-Fang

Lu, Wen-Chi

A qualitative exploration of food delivery platform employee’s work perceptions according to Herzberg’s two-factor theory

Hsu, Ling-Yuan
Lee, Tzu-Ling
Lu, De-Wei
Lim, Jia-Rong
Wu, Sz-Yu

Sung, Yung-Kun

Improved Formula Brownies and Level of Consumer Acceptance

Jesse Chai, Yeu-Jiin
Kee, Yong-Yu
Wang, Ning-Fang
Teh,Wie-Kiun
Soong, Zhi-Yi
Chan, Li-Kang

Chen, Po-Tsang

Lee, Yung-Ping

The Comparison of Natural Pectin and Gelatin of Mousse Cake

Choong, Yun-Qing
Hwa, Jing-Yee
Pan, Jia-Yee
The, Wei-Tat
Kee, Yong-Suan

Hu, Hsin-Hui

Lee, Yung-Ping

Development and Application of Ginseng By-product

Wendy Goh, May-Jian
Pot, Gui-Xuan
Yan, Yu-Min
Yap, Sheen-Ling
Lee, Mei-Chi
Chin, Sze-Ping

Kao, Fuh-Juin

Lee, Yung-Ping

An Exploratory Study on The Packaging of Full Moon Celebratory Gift Pack

Than, Jiunn-Rong
Koo, Zi-Ming
Gan, Ho-Yi
Chua, Jin-Wen
Chiew, Wei-Xin

Chou, Sheng-Fang

The Study of Customer Hope toward Online Repurchase Intention: Also the Moderating Effects of the TFS Policy

Tan, Her-Wei
Chin, Guan-Wen
Tay, Zhu-Fong
Ho, Yei-Qing
Ngu, Janice

Sung, Yung-Kun

The Impact of Applying Artificial Intelligence On Customer Value and Behavioral Intention In Hospitality Industry

Aaron Poon, Ka-Weng
Jesmine Lee, Zhi-Ting
Lau, Chuan-Yi
Tan, Yi-Wen

Su, Ching-Shu

 

2018-2019 Academic Year Professional Research Topics

Title

Students

Advisor

The Impact of Incentive Schemes of Food Delivery Platform on Consumer Purchase Decision Making Behavior.

Chen,Wei-Ling
Wang,Ying-Jie
Liao,Fu-Yu
Wong,Zi-Ting

Chen,Chi-Ting

The effect of entrepreneurial alertness and proactive personality on innovation entrepreneurial ability: Evidence from the restaurant industry.

Lok,Chon-Kit
Peng,Ju-Wei
Juo,Yi-Ting
Juang,Yan-Jing
Yu, Chang- Ju
Liu,Wei-Da

Chou, Sheng-Fang

The impact of Electronic Word-of-Mouth, Conformity behavior and Brand Image on the generation Z consumers’ Purchase Intention – As Famous Japanese restaurants.

Liao, Fang-Yi
LIn, Hsuan-I
Pan, Yin-Ju
Chen, Wei-Ting
Chang, Chieh-Han
Omura, Takara

Su, Ching-Shu

Case Study: Food Delivery Service Platform in Malaysia.

Wee,Rui-Peng
Yeong,Cheang-Hooi
Lee,Care-Ring
Teh,Qiao-Hui
Koh,Yong-Siang
Teo,Soo-Xian

Chen,Chi-Ting

Investing APP consumers’ behavior in the context of on-line ordering.

Chen,Chao-Han
Huang,Yi-Chia
Deng,Zi-Jie
Chen,Kuan-Wei
Wang,Chih-Chan
Liang,Jia-Wei

Sung,Yung-Kun

Evaluation on the perception and risk assessment about acrylamide in food for Taiwanese.

Chen,Lien-Chao
Gau,Li-Yi
Fan,Chen-Yu
Wu,Yi-Shan
Hu,Yen-Lin
Liu,Yi-Yu

Kao,Fuh-Juin

Be a「green」traveler with「warmth」! Discuss the green advertising design of hotel industry,The impact of green value and green consumption willingness.

Siao,Yu-Ting
Huang,Pei-Xuan
Huang,Hsin-Hsuan
Lin,Hung-xuan
Wu,Mei-His
Yu,Ya-Ching

Hu,Hsin-Hui

Fenugreek ( Trigonella foenum-graecum L.) and cancer prevention from acrylamide in coffee.

Chou,Tse-Jui
Lo,Yu-Chien
Sun,Wei-Liang
Tsai,Yi-Yun
Lam,Chi-Yin
Wang,Li-Jing

Kao,Fuh-Juin

The effect of entrepreneurial alertness and proactive personality on innovation entrepreneurial ability: Evidence from the restaurant industry.

Leong,Ka-Lai
Low,Zhi-Xin
Li,Chun-Him
Wei,Laing-Syuan
Kan,Hsiao-Wei

Chou,Sheng-Fang

The Impact Of Mobile Applications on Customer Value, Attitudinal Loyalty and Behavioral Loyalty: A Case of the Food and Beverage Industry.

Lo,Wei
Yu,Shao-Tsen
Lin,Chen-Yu
Chen,Szu-Yi
Chu,Guan-Lin
Hong,Yan-Ling

Su,Ching-Shu

Open Pandora’s Box: Exploring the Z Generation Women Engaging in Related Activities in Nightclubs Research at Night: The Splendor Adventure of Six Female College Students.

Chi,Ting-Chia
Chen,Hsiao-Wei
Rao,Jia-Yu
Huang,Xuan-Ni
Tsai,Tzu-Ching
Ma,Yu-Cheng

Sung,Yung-Kun

Research and development of local banana processed food in Taiwan.

Chuang,Chueh-Hao
Wei,Jun-Ting
Li,Jyun-Yi
Lai,Ka-Hou
Yang,Jun-Mao
Hsu,Jian-Hui

Chen,Po-Tsang

Lu,Wen-Chi

 

2017-2018 Academic Year Professional Research Topics

Title

Students

Advisor

The investigation of compatriot’s consuming behavior towards traditional you-tiao and assessing the feasibility of optimized you-tiao

Chang, Yi-Jo
Kuo, Yi-Lung
Lee, Ka-Yan
Chen, Yu-Jen
Chao, Che-Yu
Chong, William-Leeyi

Kao, Fuh-Juin

Using Revised TAM to Explore Real WOM and Virtual WOM toward Actual Buying

Tseng, Chih-Ling
Huang, Yu-Siang
Li, Yan-Jhen
Jhang, Siou-Cing
Chou, I-Wen

Sung,Yung-kun

The influence that hotels launch incentive program about environmental protection to brand image and brand equity

Li, Hsin-Li
Tsai, Ya-Chun
Lin, Si-Mei
Tseng, Yi-Hsuan
Wang, Sih-Jie
Tseng, Ya-Hsuan

Hu, Hsin-Hui

Overseas-Chinese Student Learning Experience in Taiwan Affects Cross-Cultural Competencies and Employability

Chen, Chia-Yu
Lai, Ting-Yi
Siu, Man-Chun
Lau, Chi-Wai
Khoo, Chong-Yi
Chin, Wei-Guan

Chen, Chi-Ting

The Effect of Brand Equity on Customers’ Perceived Value and Behavioral Intention-An Empirical Study of Domestic and Foreign Restaurant Brands

Tu, Hung-Hsuen
Li, Yi-Chien
Kuo, Chun-Jou
Hsieh, Ping-Ju
Yang, Chih-Wen
Liu, Nai Hua

Chen,Po-Tsang

Exploring the Impact of Consumers’ Green Input and Environmental Awareness on Green Consumption Decisions: A Case Study of “Moving Table Plan”

Huang, Min-Hua
Huang, Yu-Han
Zhong, Jia-Yuan
Lu, Meng-Shan
Chou, Ying-Hung
Shiah, Ru-Chi

Hu, Hsin-Hui

The relation between entrepreneur orientation and absorptive capacity of innovation entrepreneurial restaurant.

Lin, Chieh-Yi
Chang, Ting-Yuan
Hsu, Chih-Ning
Shan, Hui-Ting
Sharon Tan, Wan-Wei
Huang, Yu-San

Chou, Sheng-Fang

Discussion on the factors affecting the development of aluminum-free deep-fried dough sticks

Jeng, Kuan-Jso
Chang, Yi-Wei
Lu, Wen-Hsin
Yang, Shu-Kai
Lee, Shu-Yu
Yeh, Tzu-Hsuan

Kao, Fuh-Juin

Are you always online? A Study of the Relationship of Consumers’ Online Booking Behavior and Perceived Service Quality

Li, Yu-Huei
Tsao, Yen-Ling
Chang, Chao-Chun
Chuang, Pei-Ying
Yuan, Meng-Ci

Su, Ching-Shu

Do You Love The Food In Taiwan? A Research of the Relationships among Dining Experience, Motivation of Positive Electronic Word-Of-Mouth (eWOM) and Revisiting Intention of Inbound tourists of Taiwan from Southeast Asian Nations.

Yang, Yu-Hsuan
Hou, Pei-Xin
Hung, Ling-Hua
Chang, Ching-Yen
Lee, Siew-Cheng
Tang, Kho-Yiew

Su, Ching-Shu

The Impact of Market Orientation on the Entrepreneurial Performance in the Food and Beverage Industry

Lim, Ei-Jenn
Lee, Wei-Qing
Tee, Chee-Yee
Lee, Chok-Min
Ho, King-Hieng
Lai, Wei Xi

Chou, Sheng-Fang

The Effect of Perceived Taiwan Food Attributes on Gastronomic Identity and Behavioral Intention-An Empirical Study of International Tourists

Tan, Kan-Sheng
Chong, Chiou-Yee
Choy, Kam-Chun
Chen, Tzu-Yin
Jiang, Hui-Min
You, Ci-Jhen 

Chen,Po-Tsang

Improvement of baking products with stevia sugar instead of granulated sugar

Lin, Szu-Yu
Lin, Mei-Chun
Lee, Kar-Kay
Wang, Liang-Wei
Lin, Ruei-Chi

Chen, Chi-Ting

Lu,Wen- Chi

Application and Development of Quinoa in Baking Product

Ling, Peggy
Chu, Yi-Lin
Christine Tan, Shu-Huey
Chan, Yann-Siew
Thoong, Lu-Yee

Chou, Sheng-Fang

Lu,Wen-Chi

The Impact of Job Characteristic on Pro-social Rules Breaking – Take Catering Staff as An Example.

Zheng, Nian-Zhu
Chang, Yun-Ching
Zhang, Yi-Jian

Sung,Yung-Kun

 

2016-2017 Academic Year Professional Research Topics

Title

Students

Advisor

The Effect of Aesthetics of the Theme Restaurant to the Impulse Purchase of Consumers: The Case of T.G.I. Friday’s

Wu, Yi-Xuan
Chung, Hsin-Yu
Han, Ching-Yu
Chen, Hui
Tsai, Meng-Chun
Huang, Ya-Ru

Sung,Yung-kun

The Functionality of Facebook Social Media on Consumer Interactivity and Behavioral Intention

Hsu, Yu-Wei
Li, Yu-Hsun
Chang, Shih-En
Chen, Ting-An
Lin, Szu-Yu
Hung, Ro-En

Chen,Po-Tsang

Study on Factors Affecting the Acceptance of High Fiber-enriched Bread

Nien, Chia-Ying
Lo, Hsin-Yi
Chien, Chien-Ling
Kao, Yu-Chin
Wang, Chia-Lun
Chiang, Ya-Chi

Kao, Fuh-Juin

The Impact of Hospitality Management Internship Program on the Core Competence and Employability in the Hospitality Industry

Hu, Ko-Ting
Cheng, I-Ling
Liu, Yi-Fan
Lew, Jing-Perng
Lin, Shih-Wen
Liu, Min-Hui

Chen, Chi-Ting

Reflection of Hospitality Service Quality: An Analysis Electronic Words-of-mouth of Chain Hotels in Taiwan

Yang, Yung-Ching
Chou, Yu-Hsuan
Cheok, Lok-Sam
Chou, Rui-Die
Wu, Chia-Yun

Su, Ching-Shu

Incorporating Motives into the Theory of Planned Behavior: Implications for Hand-shaking Tea Drinks at Tourism Night Markets

Hsiao, Chao-Yen
Han, Siang-Ting
Chuang, Pao-Kai
Peng, Chia-Chu
Lai, Shih-Ru
Chang, Chuen-Ya
Liew, Wei-Seng
Wang, Hong-yu

Sung,Yung-kun

Customer flow forecasting for scenic restaurants

Xia, Ming-Qian
Chen, Wan-Chu
Eng, Chee-Chin
Tsai, Pei-Fang
Chang, Yu-Hsuan

Hu, Hsin-Hui

The Effect of Restaurant Corporations’ CSR on Brand Image and Consumer Behavioral Intention

Wang, Chia-An
Lee, Hsin-Yi
Pai, Ju-Ting
Lin,Wen-Jing
Liu, Chu

Chen,Po-Tsang

Development of gluten-free bakery products and study on the factors affecting the consumer acceptance

Lin, Yu-Chi
Chi, Chih-Yun
Hsieh, Pei-Chen
Lin, Pei-Chun
Peng, Yung-Hsuan
Hsu, Chih-Hsuan

Kao, Fuh-Juin

The impacts of restaurant technology on customer dining experiences- The moderating role of need for interaction

Wong, Yuen-Yan
Chan, Wai-Yin
Lin, Yun-Jing
Li, Ying-Ze
Lee, Huey-Teng
Lau, Kuang-Zheng

Hu, Hsin-Hui

An importance -performance analysis of the quality of mega sport event: As the 2017 Taipei Summer Universiade

Chen, Wan-Chien
Huang, Meng-Hsien
Liu, Ting-Chun
Hsieh, Chia-Wen
Luo, Yi-Fang
Ieong, Kuok-Heng

Su, Ching-Shu

 

2015-2016 Academic Year Professional Research Topics

Title

Students

Advisor

The effects of consumer characteristics, food knowledge and eating attitude on the acceptability of bakery products containing daily flower buds.

Mai, Meng-Yung
Li, Shang-Syuan
Lu, Yu_Ting
Pao, Kai-Wen
Pao, Hsing-Hui

Kao, Fu-Juin

An investigation of the effect of cooking programs on the audiences’ perceived values and consumption behavior

Chen, Yan-Cheng
Yang, Fu
Huang, Yu-Chen
Chiang, Yi-Fang

Chen, Ci-Ting

A Study of the Influences of Internship Experience on Self-development, Employability, Work Values, and Career Development

Gao, Yu-Qi
Wang, Ya-Ping
Chen, Jia-Mei
Wui, Zun-Wey
Liao, Ying-Xue
Chen, Nan

Hu, Shin-Hui

Study of Dynamic Capabilities and Successful Key Factors that Affecting Service Co-Innovation of Food Service Industry

Hung, Chian-Ching
Wang, Yi-Ching
Iu, Weng-Chi
Hsia, Ling-Yu
Lin, Shin-Tzu
Cai, Jia-Cen

Hu, Shin-Hui

The effect of Organizational culture to Job performance in hospitality for first-line employees-personality traits and job fit are the moderating effects

Yang, Huei-Jhu
Ho, Fang-Chi
Chiang, Yi-Hsiung
Tseng, Yi-Wei
Lin, Ching-Yi

Su, Ching-Shu

The Influence of Herding Behavior and Perceived Risk on College Students’Involvement in Night Leisure Activities

Tung, Yi-Chun
Kuo, Jui-Shuang
Shen,Yu-His
Chuang, Chun-Ling
Lu, Chieh-An
Chou, Chih-Yu

Chen, Ci-Ting

Development and Utilization of Vinger Residue from Fermented Amla (Emblica officinalis) in Bakery Products.

Liang, Yen-Ting
Huang, Jane-Yi
Wang, Lan-Hsuan
Lio, Sok-In
Chai, Yan Yi
Chai, Chu Yi

Kao, Fu-Juin

A Study on the Impact of Jaycustomer ‘s Behavior on the emotional labor and professional commitment of the First -line Catering Services

Lin,Yu-Chieh
Ho,Ai-Ting
Han,Li-Hsing
Tsai,Tz-Han
Yeh,Meng-Chieh

Su, Ching-Shu

Student Athletes The Influences Of Buying Motivation Toward Positive Emotion And Behavior Intention

Wei, guan-Jie
Hsieh, cheng-Lin
Yong, Kher-Loon
Cheah, Chan-Seng
Tiong, Huong-Ching
Tan, Boon-Sin

Sung, Yung-Kun

A study of the relationships among restaurant sustainable marketing, green consumption Attitude and intention

Chi, Wei-Ju
Chen, Li-Ting
Chiang, I-Ting
Hsiao, Chao-Yen
Vong, Man-Teng
Hui, Ching-Yee

Chou, Sheng-Fang

The effect of dynamic pricing, facilities, service quality, technology and transportation on EWOM, based on economy hotels.

Lu, Xuan-De
Ma, Jia-Sin
Cheng, Yi-Ting
Guo, Xue-Qi
Lee, Meng-Na

Sung, Yung-Kun

A study of the relationships among consumers’ food literacy, consumption attitude and behavior

Lien, Chi-Hsiang
Yang, Hsiu-Ting
Lin, Szu-Yu
Chen, Ying-Jhen
Li, Yi-Zhen
Wang, Meng-Meng

Chou, Sheng-Fang

The Experiential Marketing of Cultural and Creative Park Affects Cultural Values and Behavioral Intentions

Liu, Yu-Lin
Cheng, Shao-Chi
Huang, Jing-Ya
Chan, Tzu-Tong
Song, Xin-Yue

Chen, Po-Tsang

 



Department of Hospitality Management – Contact Us
■ Chairman: Dr. Chou, Sheng-Fang | sfchou@mail.mcu.edu.tw
■ Secretary: Ms. Wu, Yu-Ru | yuru@mail.mcu.edu.tw
■ Telephone: +886 3 350-7001 # 3257
■ Fax: +886 3 3593846
■ Address: 5 De Ming Rd., Gui Shan District, Taoyuan City 333, Taiwan, R.O.C.